HOLIDAY RETAILING!!!
ARE YOU RETAILING WISELY DURING THIS FESTIVE SEASON???
It is the most crucial time of the year for every retailer: online or offline unless you are an uninterested and unprepared retailer.
Without the right strategy in place, you could be missing out on your prospects online. For this Dussehra and Diwali here is a small checklist that all the e-tailers should follow.
1. Proper Budgeting
It is obvious to think that traffic will grow during the festival and the same budget you had a month ago is in no way going to suffice this month or the coming month. Look back at your own data and analyze how much more demand are you expecting and draw a budget with keeping that in mind. Also, remember to keep more stock than ever during festivals based on your previous data. Google’s Bid Simulator Tool can help you with analyzing the exact data, by providing traffic and cost estimates at ad group and keyword level for alternative suggested bids.
2. Ad Copy
Your ad copy is an essential and integral part in deciding whether you get more customers or not. A compelling copy is always preferred more during festivals.
During busy periods like Dussehra and Diwali, ads can take even more than the actual time to be aired online. Make sure you use Google’s automated functions during the holiday. Using Google’s Countdown Formula can also be a great help in scheduling your advertisement copy at the right time and the right place.
3. Mobile Medium
As most of the people buy things online through mobile, do not forget to market yourself on the mobile medium. If you or your brand is not present on mobile or in the form of a mobile app, it might so happen that you lose hold of few customers this festive season.
4. Repeat
There might be situations that people forget to check your website once and if you do not remarket yourself or repeat the first 3 steps there are chances that you might lose a lot of customers. Competing neck-to-neck with the competitors can only be possible when you are visible to your customer or else it won’t take long for the competitor to eat up your market share.
If all this is becoming a hard task for you this season, contact Digital360 for revamping your Social Media Profiles. This festive season Digital360 hope you gain the right share of the market by applying the right tactics and methods.