‘Yahoo Merger with Verizon’- the biggest merger of all time

This is why Tim Armstrong wanted to merge Yahoo with VERIZON…

On June 23, 2015, when Verizon Communications had an acquisition with AOL (A Mass Media Company), the big clever business minds of ‘Internet Industry’ guessed something that is now making the headlines ‘Yahoo Merger with Verizon’. Back in around 2013, Tim Armstrong being the Chief executive of AOL had proposed a merger to the Chief Executive of Yahoo- Marissa Mayer. However, as both companies were struggling to have their position in the market and among the audiences, Verizon has played a quite clever game first with AOL merger with Verizon and now Yahoo merger with Verizon. Though both chief executives were part of Google before joining the then respective companies- AOL and Yahoo, now both are under the same umbrella manufactured by Verizon Communications.

As Tim Armstrong who is still the chief executive of Verizon’s AOL, has finally succeeded to what he wanted ‘Yahoo merger’ around 2-3 years back.

But, why did Tim Armstrong wanted to have a Yahoo merger with Verizon and why Yahoo agreed upon?

As Yahoo’s online presence is declining year by year, from Yahoo’s side it may be well articulated on Yahoo’s acceptance of ‘Yahoo Merger with Verizon’. However, a rational basis for a merger from Verizon’s AOL Chief Mind Tim Armstrong (before Verizon acquired AOL) was the simple fact that one plus one may make an eleven (11).

Just observe the crystal clear fact that both Yahoo (before merger) and Verizon’s AOL ranks 3rd and 6th in terms of overall online traffic, which is very low in comparison to Google. However, when both comes under the same roof (Yahoo merger with Verizon), there combined online presence accounts to more than 50% which can easily beat the big tiger ‘Google’ in the Internet Jungle.

When the following three major ones combine by Yahoo Merger with Verizon, at least Google has to fear about, as the basic thing to consider is that both Chief Ex belonged to Google in some early part of their career:

1. Verizon’s content distribution leadership and its quest of Go90- the mobile video platform
2. Content-based Yahoo’s Mediocre online presence having Tumblr (micro-blogging site) and Flickr (photo-hosting site) in its basket
3. Verizon’s AOL mass media leadership