Rank Brain: The Artificial Intelligence That Google Now Uses To Process Search Results

A Machine Learning Artificial Intelligence is responsible in handling Google’s search query of 15%

Rank Brain an Artificial Intelligence is now working on Google’s Search Results of 15% per day.Rank Brain, however, is not a replacement for Google’s algorithm Hummingbird, which is a system that processes what people search for and which page has to be ranked high. Rather it’s about just 1 part of the Hummingbird algorithm.

When someone searches for anything, person, topic or place Rank Brain understands how to submit a request and interprets the various ways in which the best possible result could be submitted for the search.

For instance let’s say you searched for the best Digital Marketing Company in India, now Rank Brain will give you results for the Best Digital Marketing Company in India, Best Digital Marketing Agency in India, and looking at your geography if you are located in Noida currently, it will show you results for Best Digital Marketing Company or Agency in Noida, India.

Bloomberg in an interview with Greg Corrado, a Senior Research Scientist at Google who is involved with Rank Brain stated:
Rank Brain seems to be a new way of processing queries like this that goes even further beyond what’s been used.
“Rank Brain uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand. If Rank Brain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never¬before¬seen search queries.”

3RD OF GOOGLE’S MOST IMPORTANT??

Bloomberg’s story also says that 15 percent of the queries are now being processed with Rank Brain and that Rank Brain is the third¬most important signal in ranking:
“ Rank Brain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, Corrado said. In the few months it has been deployed, Rank Brain has become the third-most important signal contributing to the result of a search query, he said.”

Rank Brain, however, is not really a ranking signal but rather a query processing tool.

The Bloomberg article then also states that:

“So far, Rank Brain is living up to its AI hype. Google search engineers, who spend their days crafting the algorithms that underpin the search software, were asked to eyeball some pages and guess which they thought Google’s search engine technology would rank on top. While the humans guessed correctly 70 percent of the time, Rank Brain had an 80 percent success rate.”

Now what else is in the kitty from Rank Brain, we hopefully will come to know soon and Digital360 will keep you updated.