Google penalized websites using black hat SEO techniques

Google penalized black hat SEO techniques

There were the days when SEO campaign strategy was quiet easy as by practicing Black Hat SEO techniques, any Brand or website instantly moved up the SERP (Search Engine Result pages) rankings. However, due to such Black Hat SEO techniques, it made fall down of Google visitors and reliability of the Google itself: as irrelevant content and trustworthiness of the SERP was misleading the Google consumer. ‘Googlites’ were struggling to find or search quality, relevant and trusted information & knowledge on the Google SERPs; as Black Hat SEO techniques and strategy were popular that duped so much of the Google consumers.

Image: Panda and Penguin having “cheers”

However, with the introduction of Google’s Panda algorithm and Penguin Algorithm has made the life of SEO specialist worst (who follow or followed Black Hat SEO techniques). Digital360 has always applied White Hat SEO techniques for the long term SEO success on Google SERP- for our Digital Marketing Clients. Allow us to take you to the time and the companies that implemented or practiced Black Hat SEO campaign; gained instant short term success, however got heavily penalized by Google either manually and later with with the introduction of Google Panda Algorithm in 2011 that increases the website ranking on the basis of quality content and Penguin Algorithm that checks the authority of back-links and Black Hat SEO.

• BMW doorway Black Hat SEO tactic

The most popular Black Hat SEO tactic of previous decade was to make Doorway pages. And BMW leveraged it to land the ‘googlites’ searching for “Used Car” to the official website of BMW. (Doorway is the technique of redirecting the ‘url’ to specific one)

So, back in 2007 if you searched for ‘used cars’ and clicked on the top result on first SERP page then you were at the BMW website though you searcher can’t afford BMW.

Google manually penalized BMW and it lost all the online traffic!

• Toys R Us website domain mistake

We all are aware of the famous brand Toys R Us. Earlier in 2010 they bought a domain in the name of “toys.com” while the older one still existed. But as old URLs were not re-directed to the new URL, Google upon re-indexing the “toys.com” gave it the lowest rank as there was no domain authority found by Google. Thus, heavy investments in the new website cannot be taken advantage of due to Black Hat SEO.

• Rap Genius: Black Hat SEO practice of Bad Link Scheme

Although BMW’s attempt is still debated deliberately and that of Toys R Us was the known mistake; on the other side Rap Genius have no fault as SEO campaign they strategized was not done allegedly.

Rap Genius executed the kind of affiliate program. Here to increase the search the search ranking the bloggers were boosted to link the site of Ra Genius with key-word rich anchor texts. However, Google considered it as the Black Hat SEO and penalized his website. To this Ra Genius had officially apologized to Google in public.

Google earlier used to penalize the Black Hat SEO manually. However, now it is done by the Panda Algorithm and Penguin Algorithm. Here penalty is in term of the lowest ranking on Google SERPs. Recovery of such websites takes almost a year by avoiding:

• Poor back links
• Earning links unnaturally/artificially
• Poor and plagiarized Content
• Irrelevant Content
• Broken links and many more.

If you still follow the black hat SEO then your website is not too far way to have been pooped over by Panda and Penguin algorithm of Google; instead, go for White Hat techniques of Digital360– which is the only strategy since Google came.