Google Optimize 360 (beta) – Optimize your marketing solutions

Google Optimize 360 (beta) – 

 The recent announcement of the free version of Google Optimize 360 (beta), that anyone can use, has given companies something new to look forward to, as it would give them the necessary edge over their competitors and a chance to experience first-hand the benefits of Google’s analytics tools. Although it is a beta version, this DMP (Data Management Platform) comes as a welcoming surprise to businesses that were looking for better content personalization.

Online marketing is a vast strategy and fewer standalone tools were available to get the whole view of a company’s online marketing efforts. Google Analytics 360 provides this much-required holistic view with customer insights to optimize the marketing strategy.

Google Analytics 360 allows businesses to understand which marketing tactic is working and which is draining money without providing benefits? Some of the products in Analytics 360 Suite are –

1. Google Analytics 360

2. Google Optimize 360

3. Google Audience Center 360

4. Google Tag Manager 360

5. Google Data Studio 360

6. Google Attribution 360

7. With Google Optimize 360 (in beta) , marketers will be able to see detailed insights into users’ behaviors, where customer engagement is most on their site as well as website areas that can be improved to provide a better user experience.
   

   How Google Optimize 360 can help marketers

   Google Optimize 360 along with the Analytics 360 suite (all six products) provides the best tools for marketing solutions. The best feature is that it allows marketers to A/B test experiences without writing any code.

   • Optimize 360 allows personalize customer experience, from existing customer segments in Analytics 360, customized experiences could be created for customers from visit to conversion.
   • Visual editing interface allows simple text and image changes
   • HTML and Javascript code allows more flexibility to make changes so experimenting is easy to employ and helps in deciding which tactic would be more fruitful.
   • Helps marketers identifying which ad variation is most successful for different audience segments.
   • Open-ended product – easy to integrate with third party products
   • Customize Services from Google Experts

   Google Optimize 360 (beta) has been announced only yesterday, we have to wait to see who all are going to start beta testing this product and how the competitors deal with it. According to various sources the cost of a product in Analytics suite would be more than USD 150,000 a year and additional fee could be charged based on customer size & services.

   Early testing of Google Analytics 360 has been opened to selected enterprises such as L’Oreal Canada, Progressive, and Google-owned Nest and the case studies show positive results but it is still early to how well it is going to be received as price would be a major factor.

   How helpful Google Optimize 360 is going to be for SEO companies is what we all are waiting for, getting insights into different marketing strategies, as to what is working and what is not, is highly beneficial for companies providing digital marketing solutions. Digital360, best digital marketing  company in Delhi/NCR, will keep you updated on latest changes in the digital marketing world.