Emerging SEO Techniques and erudite Content that search engines are demanding
There was an era when to get higher ranks was not so tough as SEO techniques were quite easy. Thanks to the first generation search engines. However, with the beginning of this decade, particularly the Google stepped towards the second generation making a way for tougher and harder SEO techniques. “Content” emerged or say was focused upon that websites were panelized for using ‘Black Hat SEO techniques’. Such application of SEO techniques is a history. We are half crossed this decade and search engines have made ‘Content is King’. Although many may say it by different names that ‘it’s all about content’ etc and some say content is not but ‘Context is King’; all are the same. Let us see how SEO techniques are evolving and which forms of content are resulted oriented for desired SEO techniques.
The online ‘user behaviour’ is becoming an important ranking factor. ‘Content is King!’ behind SEO techniques
Major search engines like Google had imbibed the philosophy of ‘Content is King’. However, when there is a king there are people too. Google do not like the word ‘people’ rather it treat its user as ‘progeny’. So, Google listens to its progeny- online users.
The demand of online users is very tough to analyse but not impossible. Even having analytics applications & software for measuring SEO techniques, however, ‘complete user behaviour’ is a tough task to judge, at least for SEO Company. However, search engines can use such user behaviour as one of the ranking factors. SEO techniques applied by experts who are observing that it has begun, if not significantly but marginally had been.
Optimisation of low page load speed would matter for your content to be seen instantly by online users for the desired ranking in top ten via SEO techniques
As concluded in above point that ‘user behaviour’ may have been included as one of the ranking factors, at least ‘page load speed’ have been included. Lower Page Speed if not reflects the user behaviour, but definitely has a potential to bounce back the user from a website. Such ‘user behaviour’, which results from ‘low page load speed’, is quite intuitively logical with respect to SEO techniques.
Such factor demands an improved website having digital contents like GIFs, videos, effects etc. for SEO friendly website. Now, this is something challenging for SEO experts- optimising page speed having the contents, which make’ page load speed’ lower. Have your company tried Digital360 result in oriented advanced SEO techniques and website development?
Interactive and Engaged content like GIFs, Animations is important to have best results from SEO techniques implemented
Gone are the days of white papers. Current age is known as the Digital Age. For desired outcomes from effective SEO techniques, content has to be in a digital form apart from text content. Online users are more attracted to visuals having text content or audio content. Just judge yourself that in what form you like to grasp things or information. It is a statistical fact that most of the people like to grasp information through GIFs and animations. Search engines are focusing on the interactivity and relevancy that the content on web pages provides. This truly makes a sense and demands innovative yet tactical SEO techniques along with premium content.
‘Organic links might not bring expected higher ranks’ is challenging current SEO techniques
It is a common practise to include or tag links to a web page and more particularly on blog articles and videos. It is followed to push the main web-page/blog on which organic links are provided for higher SEO ranking. It is till now considered that having an authoritative and popular back links on our web page pushes it towards higher ranking as it acted as a reference and have an ability to confuse search engine’s crawling and indexing process.
However, very soon by the end of this year or start of next year, organics links are not going to help for higher SERP rankings. The reason is simple: create a unique, original, and relevant content. This has urged all SEO company to change their way of applying SEO techniques.
Google’s panda algorithm is a challenge to invent advanced SEO techniques
Google panda algorithm was first rolled out in February 2011. Although the first release may not have affected the websites, however, with the years it has changed the whole SEO techniques and strategy. Panda update and particularly panda recovery has become the nightmare of SEO experts for finding and implementing advanced SEO techniques.
Google Panda recovery was opted for dropped website ranking by many poor websites having thin & irrelevant content, through new SEO techniques. Google Panda Algorithm is the game changer for all SEO techniques. Only those firms, which truly integrated all the components of Digital Marketing or Content Marketing, have survived. Digital360 leads in Digital Marketing.
Focus is shifting to Video content, as it has all the elements for a unique content and catalyses SEO techniques
How can search engines leave the most interactive and engaging form of Content? As search engines display results based on three major factors ‘Relevancy’, ‘Interactive’ and ‘Engagement’, VIDEO content is the only leading form, which leaves behind all with respect to above three major factors.
It can be seen that how videos are coming out as the major targeted digital element as many of the social websites like Facebook live streaming app have introduced it.
In comparison to early SERPs, which showed only web pages, it can be observed that search engine Google’s SERPs has initiated to YouTube results also. Search ‘How GPS works’ and see your-self that why Video Content is playing a major role in SEO techniques.
Increased preference for content with higher word count for fruitful SEO techniques implementation
The search engines have shifted focus from a ‘query-based search engine’ to ‘relevant documents provider search engine.’ This speaks a lot. Before 2011 (when Panda Algorithm and Penguin Algorithm was launched), most of the SEO Company for higher rankings, were involved in providing irrelevant, poor & thin content along with abuse of back links. Such SEO techniques led to a lower traffic on search engines. Thus, in order to provide relevant content to the user, search engines altered their search algorithms. Since then, on a frequent basis, they rolled out algorithm updates for displaying authoritative and genuine SERPs. Check out this history of Google Updates.
The inclusion of ‘LSI keywords’ along with ‘higher word count’ has made a way for stronger and effective SEO techniques.
With the evolution of search engines, Content is becoming more significant. Not only main keyword density or long chain keywords but LSI keyword are truly the game changer in applying SEO techniques. This is one of the major and established trends in SEO techniques. Digital360 having a decade of experience has observed the changes in SEO techniques implementation, which are, most effective and precise. Digital360- SEO company in Delhi NCR executes:
- Evolved SEO techniques
- Advanced SEO techniques
- Strategic SEO techniques
- Desired result-oriented SEO techniques
- White Hat SEO techniques
Evolution of search engine is urging for improved & effective SEO techniques with the content that is erudite for a user.