Digital Marketing spending in India to grab 21 % share by 2016

It had already forecasted that digital advertising spending would lead in the US by 2017. For the first time, it will chuck out the TV advertising. Former’s share will rise to 40% in all media spending. Such a scenario of Digital Marketing spending in India is not too far. As per digital experts, it will reach up to 21% this year. Digital360 accepts above and many Digital Marketing Company in Delhi NCR projects. That by 2019 India will top this domain. Notably against digital powers like Spain, Brazil, France, Italy.

TV, radio, print advertising constitutes a major share in India. But with the penetration of internet and smartphones in India. Online Digital marketing is the future. Especially by the internet usage of Tier 1 and Tier 2 cities.

Reason: Indian youth and millennial consumers are been continuously engaged with their smartphone. They use it for daily social communication and networking. Online Social media is now the addictive habit. Also for any information, opinions, knowledge on any subject. they dive into the virtual world for support. Whether is it current affairs, history, product search and comparison, local business search etc. They Just click or Google it!

If someone is ignoring the fact, ‘Social Media engagement is day-by-day making its mark on all’. Then they need to consider once again. Just try to think over Digital India Initiative, e-commerce Startup boom in India. Also decreasing prices of electronics. These factors will only increase the potential of an online engagement, Virtual & Digital Marketing, and Branding.

This is the best time to divert your some part of marketing spending in an online digital world. Digital marketing is not only comprised of advertising. However, it gives you an opportunity to interact, converse and form opinion among your consumers. Blogs, Social Media Post, etc are the channels. This element is not present in TV, radio or Print Marketing.

Digital Marketing has twins. One is very fast oriented. The Second is like ‘slow and steady wins the race’. It is up to you that what you want. “Quick Results” or “Slow yet hugely effective results”? In reference to rate of consumer conversion, decide your Digital Marketing Strategy. If you need an expert then call us or visit us personally.